Where to promote a book
Congratulations on writing a non-fiction book! It's a significant accomplishment
Here at Book Boost, we recognise and applaud the countless hours of hard work you have put into creating your non-fiction book. However, this is generally where the real work begins - capitalising on your efforts to get your book in the hands of your readers! Promoting a non-fiction book to your target audience is crucial for its success. Here we provide an over-view of some ideas to get you started with getting your book known.
- Online book retailers: One of the most important places to promote your non-fiction book is via online book retailers such as Amazon, Barnes & Noble, Kobo and bookshop sites including Waterstones and other independent book retailers. Ensure your book has an eye-catching cover, a compelling book description, and plenty of positive reviews. It is good to include some early reviews on the cover itself, and inside the book.
- Social media: Social media is a powerful tool for promotion. Share your book on your social media accounts, and encourage your followers to share it with their networks. Use hashtags relevant to your book to make it easier for people to find it. You can also join groups and forums related to your book's topic and share your book with those communities.
- Email lists: It is recommended that you build an email list in advance of publication. Once your book is available, you can send messages to your subscribers building excitement for your book launch. Encourage your followers to share the news with their friends and family.
- Book bloggers and reviewers: Reach out to book bloggers and reviewers in your niche and ask if they would be willing to read and review your book. This can help generate buzz and positive reviews, which can in turn lead to more sales.
- Podcasts and radio shows: Research podcasts and radio shows that cover topics related to your book and pitch yourself as a guest to reach a wider audience.
- Speaking engagements: Public speaking is a great way of spreading the word. Consider reaching out to local book clubs, writers' groups, libraries, charity and community organisations and offer to talk about your book.
- Book fairs and conferences: Attending book fairs and conferences provides powerful networking opportunities with industry professionals. Look for events that are focused on your book's topic or genre. You may also want to offer an opportunity for bulk purchases to relevant event organisers.
- Book clubs: Reach out to book clubs and offer to provide discussion questions and other resources for your book. You can also make resources available on your website. This can help generate interest and buzz around your book.
- Press releases and media outreach: Write a press release announcing the release of your book and distribute it to local and national media outlets. Look for journalists and bloggers who cover topics related to your book and pitch yourself as an expert in your field.
Book Boost covers these topics in more depth in the membership community. By utilising these tactics, we help our members to effectively promote their non-fiction books and to reach a wider audience. Remember, promoting a book takes time and effort, so be patient and persistent in your marketing efforts. Good luck!